Florale
Florale
Floral design that turns a celebration into a remembered space.
Platform
Web responsive
Brief
Florale is the floral design studio of Alejandra Kasloski, creating sculptural, movement-led work for weddings and events in Mexico. The site helps the right couples trust the studio with an irreplaceable day, not simply shop for flowers. It brings Mexican roots and a decade of New York practice into one warm, exacting brand experience.
The site is composed like Florale's work: editorial, asymmetrical, and full of intentional air. Warm linen, earthy tones, large serif typography, and quiet motion frame the photography rather than compete with it. The result feels artistic and human, never generic, overly romantic, or corporate.
Living composition
Asymmetric layouts and structural negative space guide the eye like a floral arrangement.
A garden in interiors
A restrained palette of linen, wine, sage, clay, and muted gold gives the brand warmth without wedding clichés.
Editorial craft
Large serif typography, precise mono labels, and flat tonal surfaces create a refined studio feel.
Quietly inclusive
Reduced-motion support, keyboard navigation, and accessible contrast keep the experience considered for every visitor.
Technology
A fast bilingual site pairs a visual portfolio with a dependable lead workflow.
- Next.js
- React
- TypeScript
- Tailwind CSS
- Motion
- Neon
- Resend
- next-intl
What we built
Bilingual storytelling
Spanish-first content with an English experience for destination clients.
Editorial portfolio
A curated gallery presents weddings, intimate events, and brand work as transformed spaces.
Clear ways to work
Services and process set expectations before a consultation begins.
Qualified inquiries
A thoughtful lead form gathers the details needed to start the right conversation.
Founder-led trust
Alejandra's story connects Mexican roots, New York practice, and a personal design point of view.
What we solved
Beyond the generic florist
The visual system rejects e-commerce and Pinterest wedding tropes in favor of authorship and craft.
More meaningful leads, not more leads
The site explains process, scope, and investment so the right clients arrive informed.
Mexican roots without cliché
The identity balances local warmth with editorial precision, avoiding both folklore and anonymous luxury.